【谷歌SEO优化技巧】影响Google排名的200个因素: 域名因素(1-10)

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Google’s 200 Ranking Factors – Domain Factors

You may already know that Google uses about 200 ranking factors in their algorithm…


But what the heck are they?


Well today you’re in for a treat because I’ve put together a complete list.


Some are proven.


Some are controversial.


Others are SEO nerd speculation.


But they’re all here.


  • Domain Factors 域名因素

影响Google排名的200个因素: 域名因素

Domain Factors

1. Domain Age: In this video, Matt Cutts states that:

域名的年龄:在这个视频中,Matt Cutts 陈述道:

“The difference between a domain that’s six months old verses one year old is really not that big at all.”.


In other words, they do use domain age…but it’s not very important.

换句话说,他们对网站进行排名会考虑到域名的年龄… 但是它不是非常重要。

2. Keyword Appears in Top Level Domain: Doesn’t give the boost that it used to, but having your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords that appear in a domain name.


3. Keyword As First Word in Domain: Moz’s 2011 Search Engine Ranking Factorspanelists agreed that a domain that starts with their target keyword has an edge over sites that either don’t have the keyword in their domain or have the keyword in the middle or end of their domain.

以关键词开头的域名: SEOmoz 2011每两年一度的Google排名影响因素调查报告中明确表示,目标关键字在域名开头的网站比要么站点域名中未包含关键词或关键词在域名中间亦或是结尾的网站更具备优势。

4. Domain registration length: A Google patent states:


“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”.

有价值的(正规的)域名往往提前支付数年的域名使用权,而门域(doorway domain:专为提高特定关键词在搜索引擎中的排名所设计的富含目标关键词的域名,然后重定向至其它域名的主页。)使用时间很少超过一年。因此,一个域名未来的使用年限将是审视网站价值的因素之一。

5. Keyword in Subdomain Name: Moz’s panel also agreed that a keyword appearing in the subdomain boosts rank,

关键字出现在子域名中: 同样是SEOMoz的调查报告中指出,某个关键词出现在子域名中有助于提高该网站排名。

6. Domain History: A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.


7. Exact Match Domain: EMDs may still give you an edge…if it’s a quality site. But if the EMD happens to be a low-quality site, it’s vulnerable to the EMD update:



matt cutts

8. Public vs. Private WhoIs: Private WhoIs information may be a sign of “something to hide”. Matt Cutts is quoted as stating at Pubcon 2006:

公开与隐藏WHOIS 隐藏WHOIS信息可能意味着“有一些东西要掩盖的”。Matt Cutts曾在Pubcon 2006峰会上说过:

“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”


9. Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.


10. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that particular country…but limits the site’s ability to rank globally.

国家顶级域名:具有国家代码的顶级域名(.CN ,.PT ,.CA ),有助于网站在特定国家的排名……但它也限制了网站在全球的排名能力。

原文名称:Google’s 200 Ranking Factors: The Complete List

原文作者:Brian Dean



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