【谷歌SEO优化技巧】影响Google排名的200个因素:用户交互因素(128-137)

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影响Google排名的200个因素:用户交互因素

Google 排名的200个影响因素-用户交互因素

128. Organic Click Through Rate for a Keyword: Pages that get clicked more in CTR may get a SERP boost for that particular keyword.

某个关键词的点击率:当某个关键词的点击率(即CTR,Click Through Rate)不错时,那么这个网页在该关键词的排名可能会有一定上升。

129. Organic CTR for All Keywords: A page’s (or site’s) organic CTR for all keywords is ranks for may be a human-based, user interaction signal.

所有关键词的平均点击率:整个页面(或者整个站点)的搜索点击率会作为一个基于真实的用户层级的对你网站排名的积极因素。

130. Bounce Rate: Not everyone in SEO agrees bounce rate matters, but it may be a way of Google to use their users as quality testers (pages where people quickly bounce is probably not very good).

跳出率:虽然跳出率不是Google直接采集来当作排名的因素之一,但是因为跳出率高和在线时间短是你网页质量不好的表现之一,而网页质量不好才是排名不高的主要原因。

131. Direct Traffic: It’s confirmed that Google uses data from Google Chrome to determine whether or not people visit a site (and how often). Sites with lots of direct traffic are likely higher quality than sites that get very little direct traffic.

直接访问流量:Google前员工确认过Google会通过Chrome来判断一个用户是否第一次访问该网站,以及访问频率如何。直接访问流量多的网站平均来讲比直接访问流量少的网站排名更高。

132. Repeat Traffic: They may also look at whether or not users go back to a page or site after visiting. Sites with repeat visitors may get a Google ranking boost.

重复访问流量:原理和上一点一样,重复访问更多的网站也会平均来讲排名更高。

133. Blocked Sites: Google has discontinued this feature in Chrome. However,Panda used this feature as a quality signal.

Chrome用户屏蔽的站点:有些人认为Google在中Chrome已终止了这一因素,不过Panda更新后仍然以这个数据作为质量评分依据。

134. Chrome Bookmarks: We know that Google collects Chrome browser usage data. Pages that get bookmarked in Chrome might get a boost.

Chrome用户添加书签:著名科技新闻网站Life Hacker曾经有篇文章研究Chrome往Google服务器发送哪些数据。那么被Chrome用户添加书签次数多的网页也会有排名方面的积极效果。

135. Google Toolbar Data: Search Engine Watch’s Danny Goodwin reports that Google uses toolbar data as a ranking signal. However, besides page loading speed and malware, it’s not know what kind of data they glean from the toolbar.

Google工具条的数据:Google曾经承认他们会搜集工具条的用户数据来作为排名参考。不过目前来看,除了页面载入速度和恶意软件,还不知道 Google采集哪些其他数据。

136. Number of Comments: Pages with lots of comments may be a signal of user-interaction and quality.

页面评论数量:一个页面的用户评论多也会对该网页的排名有积极影响。

137. Dwell Time: Google pays very close attention to “dwell time”: how long people spend on your page when coming from a Google search. This is also sometimes referred to as “long clicks vs short clicks”. If people spend a lot of time on your site, that may be used as a quality signal.

网站停留时间:Google Analytics(分析)和Chrome的数据可能帮助谷歌确定用户在您的网站平均停留时间。如果人们花了很多时间在您的网站上,这会给排名带来积极影响。

原文名称:Google’s 200 Ranking Factors: The Complete List

原文作者:Brian Dean

原文地址:http://backlinko.com/google-ranking-factors

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